Salesforce CMO on Today's C-Suite Priorities, Customer Centricity, and Generative AI - Salesforce News

How can companies take better care of their customers during an economic downturn? Salesforce President and Chief Marketing Officer Sarah Franklin shares what C-level execs are prioritizing with tighter budgets, what it takes to be a customer company today, and the game-changing possibilities of generative AI at Salesforce. No matter the economic situation, customers have to be at the heart of everything you do. It was easy to become disconnected during the pandemic, but you really need to be a customer company and focus all your decisions around your customer, surround them with the latest technology, and stay true to your values so they trust you. Of course in this economic environment, everybody's looking to do more with less.