Global Big Data Conference

No financial terms of the acquisition were disclosed. In an increasingly competitive ad tech environment, the acquisition will further advance Samba TV to measure a greater immersive viewing experience from both linear and streaming. For example, with the acquisition, Samba TV will be able to identify and analyze additional on-screen content including brands logos, products and people in real-time. The capabilities also include product placement, logos as well as integrated ads. The expectation is to gain a greater awareness for marketers into the value of its connected TV advertising investments in a non-intrusive manner.