Artificial intelligence, machine learning spawn new jobs in eCommerce

By Avik Chanda In 2013, as a fresh B. Tech graduate, Shranik Jain lived and breathed only technology – his chief interests at that time were all centred around the intricacies of Intel's 3D Tri Gate Transistor. But six years on, his work as a Product Manager for IndiaMART InterMESH Limited has taken him to an area that traditionally wouldn't have been in the remit of his job description. "Over the years, significant changes have taken place in the product management role," explains Shranik. "We are now focusing majorly on User Experience Design. The primary emphasis is on customer empathy, while leveraging techniques like machine learning, thereby assisting us in better decision making."