How Machine Learning Is Transforming Shopping As We Know It

In this digital age, we are starting to see great practical ways in which artificial intelligence (AI) can shake up the status quo. Take the recently launched'robot lawyer' DoNotPay for example - an AI powered chatbot that gives free legal and immigration advice. Then there is the marketers' mission to create a utopian, near-perfect experience for customers, with the likes of the O2 announcing that AI is set to handle its customer services from 2017 with a voice recognition system called Aura. AI, machine learning and predictive intelligence are terms that are frequently thrown around in the marketing space, and we've known for a while now how these emerging technologies are going to transform businesses and the customer journey, but how will the everyday man or woman on the street feel about the experience in reality? There is still a level of apprehension from customers about talking to an automated so-called robot instead of real people, but in fact, AI and machine learning can help humanise the customer experience by making it more personal for each user.