Is Machine Learning the Future of Marketing? Experts Weigh in.

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Are disciplines such as search engine marketing, social and mobile marketing all trending towards a fully automated world where artificial intelligence (AI) robots take over our jobs? In a survey of top influencers in online marketing with expertise in paid search, social and mobile, 97% of respondents suggested that the future of marketing will actually be smart marketers working hand-in-hand with machine learning-based automation solutions. To help us understand the growing role of machine learning in marketing, we spoke with some of the top influencers in the space, including Michael Brenner (@brennermichael) of Marketing Insider Group, Serena Ehrlich (@serena) of BusinessWire, Adelyn Zhou (@adelynzhou) of TOPBOTS and Chris Messina (@chrismessina), creator of the hashtag - among others. Selected responses to the survey are below. Interested in learning more about how new technology and academic disciplines such as machine learning and data science are changing digital forever?