How to Use Artificial Intelligence in Marketing

Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. When you wake up in the morning, you may ask Alexa to give you a run-down of your daily schedule. When you drive to work using Waze, the app is using a machine-learning algorithm to provide the best route for you. When you watch a movie or a show on Netflix or make a purchase on Amazon, the platforms use AI to make content or product recommendations for you. If Netflix can use AI to make content recommendations for us, businesses and enterprises can also use AI to make personalized content recommendations when prospects visit their websites.