Artificial Intelligence Is Coming for Publishers' Analytics - MediaShift

A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product. Echobox, which has about 30 employees and raised $3.4 million in seed funding last year, aims to develop "AI for automating repetitive tasks" for publishers, according to CEO and founder Antoine Amann. The first product the company has brought to market is an automated social media tool that uses a publisher's internal audience analytics along with machine learning to completely run social media accounts. Le Monde in France and The Guardian in the U.K. are clients. A challenge with publishing analytics today is how to make sense of them, and Echobox isn't alone in trying to solve this.