Customer Segmentation With Clustering

Let's say that you work with the sales and marketing team to reach your company's pre-set goals. While your company is doing well in terms of generating revenue and retaining customers, you can not help but think that it can do better. As things stand, the advertisements, promotions, and special offers are homogenous across all customers, which is a serious issue. Engaging with customers in a manner that they won't be receptive to is tantamount to wasting your advertising budget. After all, you don't want your company to spend its limited budget sending diaper coupons to college students or advertising gaming consoles to elderly women.