Integrating Artificial Intelligence Into Help Centers – It Is More Than Adding A Chatbot

Chatbots have stopped being a "nice to have" and have become a "must have" for ecommerce sites. While the goal is to have the vast majority of questions handled by the bots, there's always a need to escalate calls. While not a purely artificial intelligence (AI) issue, the need to integrate AI better into the support flow is a key to improving business performance. Chatbots are critical today on ecommerce platforms. They are also moving past the basics of having an icon in the lower-right corner of a window that visitors can click on if they wish, and then have a simple chat.