Amazon's Alexa "Obedience" Raises Parental Concerns

Amazon.com, Inc. (NASDAQ:AMZN) has used virtual assistants in households ever since it rolled out with its Echo speaker, in 2014. Echo has been a great hit among customers. Many parents think that Amazon's digital assistant should incorporate a "family mode" to better help their kids learn manners and social ethics. Thanks to the device's ability to comprehend verbal commands, the advent of "Alexa", Amazon's digital assistant, has encouraged the trend of "smart homes." Users can simply activate their Alexa-powered devices by calling out "Alexa"--a fairly easy trick to switch on the Bluetooth speaker.