OracleVoice: How Machine Learning Is Helping Flipboard Flip Passion Into Profit

The legacy of fake news has created renewed demand for reliable online news distribution. This is where Flipboard, one of the first digital news curators, is finding a niche. Launched in 2010, the Palo Alto-based news aggregator provides a digital magazine-style content platform that it claims is used by more than 100 million people each month. Flipboard expects to hit profitability in 2018, a result the company says, of connecting millions of people to publishers--a high percentage of whom are affluent (and human) audiences that advertisers crave. Flipboard is depending on cloud applications and ad tech analytics to make sure the content from its advertisers and publishers is being read by real people.