AI: helping brands manage online reputation - IT-Online

The use of artificial intelligence (AI) and machine learning is on the rise but it's important to know which reputation management processes should and shouldn't be automated. AI, using natural language processing (NLP) models, allows computers to understand and decipher what a human is saying. This is starting to be used by companies in South Africa responding to customers through online channels. It also being employed increasingly in the reputation marketing sector. The main reasons organisations turn to these technologies is that they dramatically improve efficiency, can reduce errors and they save time.