Tech like AI, Machine Learning and VR are augmenting India's evolving R&D prowess: Adobe

Advancements in new age disruptive technologies like Artificial Intelligence, Machine Learning, Virtual Reality are now being looked upon as value propositions by businesses. This is fostering a culture of entrepreneurship, innovation, design thinking and is augmenting India's evolving R&D prowess, said Adobe India. US-based design giant Adobe said that it has consistently prioritised the amalgamation of creativity, experience, design and intelligence to deliver expectational experiences. Innovations like Sensei are a result of our R&D talent in India and across the globe joining forces to tackle the most complex experience challenges. Adobe India R&D center stands strong as an integral pillar of Adobe's global innovation agenda," said Shanmugh Natarajan, Managing Director – Adobe India & Vice President – Products. Company is of the view that 2017 witnessed India transition into the second wave of digitisation with initiatives like Aadhar integration, eKYC, adoption of digital signatures, etc. "Benefitting from the digital maturity infused by these initiatives, India is steadily evolving into an'Experience Economy'.