Artificial Intelligence 101 for Digital Marketing - Marji J. Sherman - NFTs, Metaverse, Social, Digital

In elementary school, I remember seeing a Scholastic visual of what the world would look like by 2010. While we still are working on flying cars, the artist illustrated artificial intelligence (AI) somewhere in that futuristic world. Many marketers today shy away from digging deeper into AI use cases because their brand is still working out how to use essential media and basic website tools effectively. I am here to tell you that it's simpler than it sounds and can significantly impact your brand's line, especially with social media use declining. If a client asked me whether to build new social media channels or integrate AI into their existing strategy, I would lean towards AI development.