How far can machines go in understanding content?

Natural Language Processing, Artificial Intelligence and Machine Learning are changing how content is discovered, analyzed and shared online. More recently, there has been a push to harness the power of Text Analytics to help understand and distribute content at scale. This is particularly evident with the popularity of recommendation engines and intelligent content analysis technologies like Outbrain and Taboola, who now have a presence on most content focused sites. Intelligent software and technological advancements allow machines to understand content as a human would. When we read a piece of text, we make certain observations about it.