Talkwalker Launches Forecasting - An Industry First For Consumer Intelligence

Talkwalker, the leading consumer intelligence platform has announced the launch of Talkwalker Forecasting, a new predictive analytics intelligence hub – an industry first in the consumer intelligence space. Powered by Blue Silk Artificial Intelligence, Talkwalker Forecasting will revolutionise businesses and their brands by allowing them to foresee changes in consumer behaviour and identify new trends before they happen. Its AI-powered predictive analytics and consumer intelligence capabilities will enable brands to predict how topics, trends and campaigns will change over 90 days. Organisations can now identify new and emerging trends in real time based on consumer behaviour predictions. According to Talkwalker, this in turn will allow them to be more proactive and optimise their strategies not just based on current consumer trends, but on the trends of the future, and deliver products that consumers want, before they know they want them.