Mixed reality will soon mean big business for brands

The answer is a resounding no! Fortunately, there's still time left to prepare for one of the biggest digital transformations of all time. Reports suggest that a collection of the world's leading tech companies, including Microsoft, Apple, Samsung, Huawei, LG, Acer, Intel, Meta, Magic Leap, and ODG are all planning to double down on mixed reality (MR) this year by bringing affordable devices to the masses. In particular, excitement continues to grow over speculation that Apple may be ready to unveil its MR device in the coming months to coincide with the 10-year anniversary of the iPhone. Tim Cook has recently made bold statements about augmented reality (AR), indicating his company will have a major horse in the race. Many analysts believe that horse will be the dominant front-runner.