Meet the nextgen of chatbots: Personality-based AI

The way in which people engage with brands has changed. Gone are the days when it was a one-way interaction; younger demographics especially love a value-add exchange with brands they can identify with. Chatbots have been heralded as one way of opening up the channels, but as with every new marketing tech innovation, you need to get it right. Brands need access to tech that can do the job well and not make the experience clunky and robotic. One company that recognises this issue is Israel/US based imperson.