How Apple will stop companies abusing facial recognition on new iPhone X

When Apple's new iPhone X arrives next month, its Face ID technology will introduce a new era of convenience--but also new risks of broad face-based surveillance by corporations and governments. Apple's strong record on privacy means it's likely to deploy the facial recognition tool responsibly, but that doesn't account for third-party companies that plan to integrate Face ID into their apps. Such companies could seek to assemble their own databases of faces and, in the worst case scenario, use a facial database to identify consumers online and in the streets for ad purposes. Apple has yet to disclose full details of how Face ID will operate, though a source familiar with the tool says there is a plan to prevent app makers from violating user privacy. Meanwhile, outside of a single state law, consumers will have little recourse if companies begin to collect images of their face without consent.