Uber and Lyft drivers to add 10,000 face-tracking tablets in cars that gauges riders' reactions

Some Uber and Lyft vehicles will soon have digital tablets in back seats that display ads and track riders' faces to gauge reactions. Alfi--a self-described'AI enterprise SaaS platform company powering computer vision with machine learning models'-- announced last week it is providing drivers of both ride-sharing companies with 10,000 camera equipped devices, However, it seems both Uber and Lyft are in the dark about this new venture. Noah Edwardsen, head of corporate communications at Uber, told DailyMail.com: So if this is happening, it is something they are doing with drivers individually.' While a Lyft spokes person told DailyMail.com: