building-recommendation-system-using-machine-learning

Global customer data generation is increasing at an unprecedented rate. Companies are leveraging AI and machine learning to utilize this data in innovative ways. An ML-powered recommendation system can utilize customer data effectively to personalize user experience, increase engagement and retention, and eventually drive greater sales. For instance, in 2021, Netflix reported that its recommendation system helped increase revenue by $1 billion per year. Amazon is another company that benefits from providing personalized recommendations to its customer.