Why data could well be your retail business's biggest asset (and how you can harness it)

In London's Westfield shopping center, a pop-up store sells products that are trending in real time. Its stock is put together using data collected from social media. The artificial intelligence (AI)-powered store tracks over 400,000 global social media accounts that are known for being early trend setters and strong influencers, and taps into more than three billion data points across the internet to determine which clothing, accessories and footwear are most popular and will sell best. Stylists then source these items from other stores both in the shopping center and online to create a curated selection of 100 products at a time. Could this be the future of retail?