Impactful text analytics for smarter businesses

However, most importantly, the restaurant owner has the most scope for extracting valuable snippets of insights from customer reviews with ratings between 3-4/5. I recently had a chance to deliver a talk in a conference titled'Understanding Consumers in the Digital World', held at IIM Lucknow, Noida Campus on 16-17th November 2015. The audience mainly comprised of marketers, market research professionals and academics whose work is primarily focused on obtaining deep insights by understanding the online consumers. My talk was titled'Decoding Ratings for superior service in restaurants – Using text to understand customers'. The focus was quite simple – convince and demonstrate how to read and understand customers from their reviews, not ratings. Our product, Lunchbox, a complete restaurant management solution was showcased as well.