How Netflix uses AI and Data to conquer the world

What if I tell you that Netflix is NOT in the business of media entertainment? Netflix not only has the largest worldwide subscriber base of any business but managed to keep growing it by 25% last year. Its market capitalization competes head to head with Disney, the most-valued entertainment company in the world. Netflix success story can not be explained without understanding their granular knowledge of their subscriber base and their AI driven focus on personalization. Netflix not only looks at millions of ratings, searches and "plays" a day, but the entire viewing history of billions of hours of content streamed per month.