Machine Learning And The Future Of Media - Disruption Hub

Machine learning a subset of AI began to grow in the 1990s and has now become an integral part of many business strategies. Fuelled by an influx of data and unlimited storage it's been used to detect fraud, play (and win) games and enhance search engines. Through machine learning companies can track and respond to the personal preferences of individuals, theoretically giving the consumer more of what they want. It's easy to see how important this is for marketers and business strategists, but there's a less obvious benefactor. Within the media, data analysis is helping publications and websites to work out what information their users want to see, but as Facebook found recently, it can easily backfire.