Man and the machine in digital dialogue: The Conversational AI conundrum in Marketing.

Language is the mark of humanity and cognizance, and conversation or dialogue is the most fundamental and a distinctive field of language. As we use more natural interfaces with technology, like language, our relationship is shifting to one where we increasingly humanize them. The simplest kinds of dialogue systems are chatbots, systems that can carry on extended conversations with the goal of mimicking the unstructured conversations or'chats' characteristic of informal human2human (H2H) interaction. Conversational AI expands the scope of today's chatbots from stiff preset replies to one that can take astute & pliant actions. Conversational AI learns to allow humans and computers to talk and work together in a more natural way.