DataProphet secures foreign investment

Daniel Schwartzkopff, commercial director and DataProphet co-founder, says the start-up is looking towards the European and North American markets for further expansion. Yellowwoods Capital Holdings, a member of the European-based global investment and private equity focused Yellowwoods Group, has acquired a significant interest in DataProphet, where the local start-up will act as the advanced analytics partner for the group. The group's local investments include Hollard Insurance, Clientele and Nandos, among others. While the actual value of the investment into the start-up remains under wraps, DataProphet commercial director and co-founder, Daniel Schwartzkopff, says the business has hit multimillion-dollar status. "As a private fund, our investor partners would prefer us not to discuss the amount. It can be disclosed, however, that DataProphet was priced at a multimillion-dollar valuation," he explains.