Apple is ready for its Hollywood closeup, but will consumers bite?

Apple has once again summoned the media to its Cupertino, California headquarters. Monday's festivities are expected to be a star-studded sneak peak of a new $9.99 monthly entertainment subscription service, offering series and movies from the likes of Steven Spielberg, Oprah Winfrey and Brie Larson. The place to find the service is expected to be on the Apple TV app, which is available for the set-top box and on iOS devices like the iPhone and iPad. Reporters are eager to hear how Apple plans on expanding its base to TVs and other set-top boxes like Roku and Amazon Fire TV Stick. Additionally, Apple is expected to unveil a "Netflix of magazines," that will offer publications like the Wall Street Journal and People for $9.99 monthly.