The Value Of Data In A Digital World

One of the most sought commodities today is data. The digitalization has given rise to a technical revolution that could be of the same magnitude as that by electricity. Data and the information it carries has great value for both commercial and non-commercial use cases and the chase for our personal data has just started. Companies realize that their customers want to have more personalized products and services, and in order to satisfy their customers' needs, they need to collect as much data as possible to understand the profiles of their customers. Once the data is collected, Artificial Intelligence (AI) can be used to understand and construct customer profiles that reveal the needs of each individual customer.