How can I use artificial intelligence (AI) for marketing?

Artificial intelligence (AI) is transforming the landscape of 21st century marketing. Long gone are the days of throwing spaghetti on the wall and shooting in the dark to acquire new customers and to regain their business. With the amount of data growing exponentially on a daily basis, AI can help businesses scale their marketing efforts and leverage the data for actionable insights leading to greater ROI. Look up the term "marketing" and you'll find something that mentions actions or activities involving a business or company, promoting or selling products or services. Is that something that you or your company does?