Artificial Intelligence and Machine Learning: Beyond the Hype

Companies offering cybersecurity products are using the terms "artificial intelligence" and "machine learning" in many different ways. But the real meanings of the terms are far more nuanced than marketing hyperbole would lead us to believe, says Grant Wernick of Insight Engines, which develops natural language processing technology. " If you think of it from a marketing standpoint, it's much more fun to say'artificial intelligence.' It's like Rosie in the Jetsons," Wernick says in an interview with Information Security Media Group. But too often, the term is applied to products that don't really qualify, he asserts.