How marketers are embracing hyper-personalization in 2021 - ClickZ

While many companies are still struggling to understand how artificial intelligence (AI) will ultimately enhance their menu of consumer products and services, one area where AI is already having a demonstrable impact is in the area of hyper-personalization. The timing for this couldn't be better. The pandemic has sent more consumers online to accomplish more tasks than ever before. What these consumers are looking for is the same quality of service they are used to receiving from traditional retail environments, typically from sales associates, in store promotions, loyalty programs, etc. Add to this the fact that consumers have also been spoiled by apps that serve their every whim no matter how niche, ecommerce tools like "customers also liked" pop-up suggestions, virtual dressing rooms, and responsive chat bots. Today's consumer expects more from their internet experience.