How to deliver value with Artificial Intelligence and Machine Learning - watch this video

Watch this video and get a real use case how machine learning (ML) and artificial intelligence (AI) work. Have you ever asked yourself, how to measure marketing spend and how often your ads are really recognized by people watching TV? Machine learning technology teaches computers how to perform tasks by learning from data – instead of being explicitly programmed. SAP Leonardo provides a digital innovation system that enables customers to innovate rapidly with their own apps based on their own unique IP and scale this innovation to redefine their businesses, like this video shows. The author is chief digital officer of SAP Ariba, the world's largest business network, linking together buyers and suppliers from more than 3 million companies in 190 countries.