How a monster Japanese video game conquered the world

Japan does face some of the same challenges as other developers worldwide. Player habits are changing, with PC gaming increasing in popularity, and as technology becomes more advanced making games becomes more expensive. Mr Tsujimoto says generational leaps "push the industry forward", bringing "new opportunities and new complexities". "I don't think it's necessarily the most difficult it's ever been but there are always new challenges whenever technology leaps forward." The games industry is also more competitive than ever - more video games are being released, and players are tending to stick with the same ones for longer periods.