Marketers Struggle With Digital Transformation

While today's brands are focused on trying to create exceptional customer experiences, there's a disconnect between marketers and consumers when it comes to understanding their preferences, according to a study from Boxever, which takes a look at consumers and marketers' perceptions around brand loyalty. When it comes to brand loyalty, marketers still focus competition on price alone. Fifty percent of marketers say a competitive price is still the most important factor, but 42% are beginning to consider customer experience as critical. Seventy-five percent of marketers see a greater lift in cross-channel campaigns. However, many companies still think in silos -- Web sites and emails were rated as priority channels among most marketers.