How Artificial Intelligence is shaping the world of marketing

Over the last few years the field of Artificial Intelligence (AI) and how it is shaping the marketing landscape has started to fascinate me. Most of us will remember Schwarzenegger in the world famous science fiction film, Terminator, as the cyborg assassin sent back in time to kill a woman whose son would one day become the saviour against these futuristic robotic machines. In fact, for some, when they think of Artificial Intelligence it probably begins by conjuring up images of robots taking over from humans in a post–apocalyptic future. The actual concept of Artificial Intelligence (AI) was in fact born in the 50s when computer scientist John McCarthy introduced the term Artificial Intelligence as'the science and engineering of making intelligent things'. It's definitely not a new concept and it wasn't just created for the box office, it is in fact already playing a pivotal role under our very own eyes across multiple industries, and starting to even shape the landscape for future marketers.