Can machine learning really change digital marketing? - Tech Wire Asia

BUSINESSES turned to digital marketing when they realized that their customers are online and no longer reading newspapers, magazines, and other periodicals. And although moving a part of their marketing budget to search and display ads and social media made a big difference, many are still struggling to optimize costs and make the most of their digital marketing dollars. What's most interesting is that many companies have access to data about actual customers, in real-time, and yet, are consistently failing to create synergies and transform their digital marketing efforts. The technology is available ready, and marketers who want to get more out of their ads and reach the right audience at the right time and on the right platforms must explore the capabilities that machine learning provides. Marketers today have access to all sorts of data.