How AI is being used in Advertising and Marketing

Apart from dominating popular culture for years, Artificial Intelligence (AI) has also become a subject of significant interest among computer scientists in the recent times. Wikipedia defines AI as intelligence exhibited by machines. However, in layman terms, when a computer program or machine is designed to mimic "cognitive functions" or perceive its environment like a human to learn and solve problems, it's classified as Artificial Intelligence. Over the past few years, tech giants have been innovating ways to incorporate AI into search algorithms, data analytics, social semantics, and marketing, thereby integrating self-awareness into data and taking machine learning mechanisms to the next level. By using Predictive Analytics, Netflix is able to offer better recommendations to their users, allowing them to make the most of their subscriptions.