DJI may have quietly bought (most of) Hasselblad.

Okay, here's a weird one: Chinese drone manufacturer DJI has reportedly bought a majority stake in famous camera brand Hasselblad. The news comes from TechCrunch and photography website Luminous Landscape, both claiming inside sources have confirmed the as-yet unannounced deal. Details are beyond sketchy, since neither company has spoken to journalists to confirm or deny the transaction so far. The story, as Luminous Landscape tells it, is that Hasselblad was finally coming out of its death slide with the launch of the new X1D mirrorless compact camera. But producing the device was too costly for the cash-strapped business, and the venture firm that bought it in 2011 was unwilling to put in more capital.