Dronemaker DJI announced Thursday two new models aimed squarely at the prosumer-to-professional crowd: The Mavic 2 Pro and the Mavic 2 Zoom. Both of DJI's new Mavic 2 drones are built around the same basic design. The key difference is in the camera payload: The Mavic 2 Pro packs a 20-megapixel camera with 1-inch CMOS sensor from Hasselblad, the high-end camera maker in which DJI invested in 2015. The Mavic 2 Zoom, meanwhile, offers a 24-48mm lens that lets photographers and videographers reach farther-away subjects or add telephoto compression effects to their work. The lens on the Mavic 2 Zoom also allows for the drone's new "Dolly Zoom" effect, which works by zooming in on a subject while simultaneously flying away from it.

Okay, here's a weird one: Chinese drone manufacturer DJI has reportedly bought a majority stake in famous camera brand Hasselblad. The news comes from TechCrunch and photography website Luminous Landscape, both claiming inside sources have confirmed the as-yet unannounced deal. Details are beyond sketchy, since neither company has spoken to journalists to confirm or deny the transaction so far. The story, as Luminous Landscape tells it, is that Hasselblad was finally coming out of its death slide with the launch of the new X1D mirrorless compact camera. But producing the device was too costly for the cash-strapped business, and the venture firm that bought it in 2011 was unwilling to put in more capital.