Why making calls is key in the Amazon and Google voicebot race

That's a phrase none of us has uttered yet, but the day when voice assistants go beyond helping us simply complete transactions to facilitating deeper human-to-human relationships is rapidly approaching. In fact, Amazon and Google are rumored to be adding voice calling to Echo and Google Home. While today people might ask Alexa for their bank balance, voice is ultimately about human conversation, which might lead you to doing something like connecting with your financial advisor. The news that Amazon and Google are working on adding voice calling to Alexa and Google Home isn't a harking back to simpler times, nor is it a concerted effort to kill the home landline. Rather, it's an acknowledgement that while voice assistants are great at completing transactional tasks, people still want to have human conversations, such as getting someone's opinion or walking through a complex purchase.