The Revolution Of AI In Sales: Why And How To Adopt It In Your Organization

As a general partner at a company that helps Israeli companies penetrate new markets and an advisor to companies on go-to-market strategies, I see remarkable innovation from startups, but I also see an astonishing lack of adoption and fear of artificial intelligence (AI) within companies. In the sales and marketing departments, specifically, I see this as a huge disadvantage. Here is why -- and some steps you can take today to start adopting AI within your organization. Let's imagine Amy, a salesperson in an enterprise SAAS company. Her days used to consist of a good amount of administrative work, manually entering data into Salesforce, looking for potential customers, cold calling, sending emails and scheduling meetings -- many times without any results.