How artificial intelligence is taking customer experience to new frontiers

Have you ever thought about what the future holds for us? Self-driven cars, automatically-curated Netflix queues, and an intelligent home that auto sets the temperature are some of the things that come to mind. It is no secret, then, that artificial intelligence (AI) will impact us in myriad ways as technology progresses. A recent study by research firm Gartner found that over 55% of forward-looking organisations are either already investing in AI, or have plans to do so by 2020. This is a clear indication of the importance of this phenomenon, one that is bound to impact decision-making for businesses.