Post-human advertising: does AI spell the end of media and marketing as we know it?

Artificial Intelligence is firmly in its mainstream moment and is becoming so embedded in the everyday that we risk not noticing it at all. Self-driving cars, humanoid robots and Go grand masters may grab the popular imagination, but it's the way that AI is seeping into everything from voice recognition to fast food delivery that better illustrates its quiet ubiquity. Alexa and Siri don't just seem to be getting smarter, they are getting smarter, day by day, along with most other connected devices. In the domain of digital advertising, predictive models and machine learning have been with us for several years now, used both to combat ad fraud and to improve campaign goal optimisation, whether that's customer lifetime value or video viewability. Neural networks and deep learning have the scope not only to improve these sorts of capabilities but also to introduce novel ones.