The subtle, invisible AI that Indian unicorns have made a part of consumers' lives

Across sectors, startups are seeking out talent with AI expertise to analyse consumer data and offer personalised services to users. Meanwhile, global giants such as Apple have taken notice of Indian companies that help clients with data processing and image and voice recognition, and investors, too, are backing Indian AI startups. Here's how some of India's unicorns--companies valued at more than $1 billion--are putting these technologies to use. From being an e-wallet to selling movie or flight tickets, Paytm now delivers a diverse range of services and machine learning helps bring order to that chaos. "You could Google and try to look for something. But a better world would be when Google could on its own figure out Charu is looking for'x' at this time. That's exactly what we're doing at Paytm," the company's chief technology officer, Charumitra Pujari, who came to Paytm after working with the e-retail giant Amazon for nearly two years, said.