Powerful Ways To Use Artificial Intelligence In Ecommerce

Amir Konigsberg is the current CEO of Twiggle, a business that enables e-commerce search engines to think the way humans do. Watch any recent interviews with Amir and he will tell you that consumers often abandon e-commerce experiences because the product results displayed are often irrelevant. To tackle this problem, Twiggle utilises natural language processing to narrow, contextualise and ultimately improve search results for online shoppers. Another business that is trying to improve e-commerce search is US-based tech start-up Clarifai. Clarifai's early work has been focused on the visual elements of search and, as their website states, their software is'artificial intelligence with a vision'.