Meet the Algorithms Planning Your Next Online Purchase

AI and machine learning are changing global consumption habits, and companies are playing catch-up. Good salespersonship is a species of street smarts. It's about quickly sizing up your customers and pitching your wares in terms that reverberate with their unspoken needs and desires. As AI and machine learning increasingly intersect with e-commerce, these priceless human skills are finding algorithmic analogues – not just at point of sale, but throughout the customer journey. The results will be familiar to online shoppers everywhere.