Online Retailers Are Tapping Artificial Intelligence for the Holiday Shopping Rush

Artificial intelligence will be playing a big part in your online shopping escapades for the holidays. That's because roughly 81% of online retailers are tapping AI to boost their sales in time for the holiday rush. According to VentureBeat, these businesses have increased their artificial intelligence budgets to do just that. The businesses in question are classified as small to medium enterprises who might not be competitive with other online shopping giants like Amazon. With artificial intelligence, the businesses are tapping into its power to help manage their supply chain (which is already stretched thin due to the pandemic), protect against ecommerce fraud, and even increase their overall sales.