Watchwith Snaps Up Machine Learning Technology from Arris

Watchwith has acquired the Arris Media Analysis Framework (MAF), a cloud-based machine learning and automated metadata generation platform. MAF was developed in Arris research labs, and the technology analyzes, tags and describes video at a frame level, which eliminates manual tagging. The companies have integrated the automation technology into Watchwith's data-driven advanced advertising products. "What used to potentially require thousands of man-hours is now an automated process within the Watchwith platform," Watchwith says in a statement. The combined solution is able to automatically determine the optimal timing and location within a TV episode to deliver in-program advertising and tune-in messages.