Google's John Mueller Doesn't See SEO Becoming Obsolete

Google's John Mueller shares his thoughts on the future of SEO and whether he sees it becoming obsolete one day. During the Google Search Central SEO hangout recorded on July 2, a question was submitted which simply asks: "What's your vision for the future of SEO?" This put Mueller on the spot as he admits he doesn't have that perfect elevator speech on the future of SEO. He addresses a common concern shared by those within the SEO industry, which is that machine learning will get so advanced Google will understand websites without any additional optimization. If Google's machine learning algorithms could understand everything about websites on their own, there would be no need for SEO.